Most people around the world begin their day the same way: with a cup of coffee. Coffee is here to stay, with people drinking an estimated 2.25 billion cups of coffee a day.
If you have an entrepreneurial spirit and a love for coffee, why not have the best of both worlds and try opening a coffee shop? If you’re wondering exactly how to open a coffee shop (and a successful one), we’ve got you covered. Keep reading for our four key tips.
1. To Wi-Fi or Not to Wi-Fi?
It’s pretty common for coffee shops to offer free Wi-Fi. Free Wi-Fi is convenient for customers who want to do business, schoolwork, or surf the web while enjoying their cup of coffee.
However, many independent coffee shops are saying no to free Wi-Fi or banning laptops altogether. Why? These independent coffee shops want to create an atmosphere where humans interact rather than their tech.
It’s up to you to decide when opening a coffee shop whether you’ll offer free Wi-Fi or not. If you don’t want to completely pull the plug on free Wi-Fi, having a one-hour Wi-Fi limit per customer is a great compromise.
2. Have Games Available
Getting customers to linger isn’t always a bad idea, especially if it’s a large group. Large groups that come to your coffee shop to socialize with their friends can mean more money.
Board games are the perfect way for friends or family to socialize and connect. When we’re in a group, we’re more likely to consume, which means ordering rounds of drinks and snacks.
When starting a coffee shop, you want to have something that makes people want to come back. Having board games available to play is a great way to make your coffee business everyone’s new favorite place to get together.
3. Consistently Serve High-Quality Coffee
When starting a cafe, keep in mind that your customers may be gourmet coffee and tea drinkers and expect more than your average cup of Joe. If you want your business to succeed, you need to serve high-quality coffee consistently.
Even if you aren’t in a central location, customers will choose you over the competition if you offer the best coffee, tea, and snacks. This means you will need to:
- Buy high-quality machines and equipment such as espresso machines, grinders, water filtration systems, etc.
- Source the finest fresh-roasted beans (read this guide)
- Make sure your pastries and snacks are always fresh
- Have knowledgeable and well-trained staff like a skilled barista
- Offer a mix of customer favorites (matcha or chai lattes, frappés, etc.) while also offering your own unique creations
4. Offer a Variety of Snacks
Did you know that a coffee shop cannot survive on coffee sales alone? When opening a cafe, plan on having an assortment of delicious snacks displayed right by the counter. Some treats that go well with coffee are muffins, cakes, pastries, bagels, and yogurt parfaits.
Having the items displayed by the counter will tempt your customers to make an additional purchase. You can even have your cashiers ask customers if they would like a snack with their coffee and suggest an item.
Opening a Coffee Shop?
Coffee is here to stay, with people drinking an estimated 2.5 billion cups of coffee a day. Now is the time to combine your entrepreneurial spirit and your love for coffee by opening a coffee shop!
Follow our four key tips, and your cafe will be one of the next top hangouts in your town. If you enjoyed this post, check out our blog for more!
June Potter wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.
New Haven Register and Hearst partners may earn revenue when readers click affiliate links in this article.
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