Autumn McGarr | April 6, 2021
It’s one of those questions that anyone even tangentially involved in any facet of the residential industry will have not only an answer to, but often very strong opinions about: what is the difference between an interior designer and a kitchen and bath designer? For some, the two professions are more or less one and the same; for others, to speak of them in the same breath is tantamount to blasphemy.
All the same, as the pandemic drags on and the demand for remodeling and redesigning services increases accordingly, kitchen and bath designers and interior designers will inevitably find themselves either collaborating on, competing for or coexisting on projects. This might necessitate a frank examination of where each profession’s lane is, so to speak, in order to head off potential collisions and client confusion. What defines each profession, really? Have those roles changed in recent years? Do they intersect? If so, where?
Pinning down an exact definition of either profession is somewhat difficult, but there do seem to be some points industry professionals can agree on. Although the tendency might be, on the part of some designers and architects, to ascribe more skill and training to kitchen and bath designers and dismiss interior designers as mere selectors of soft goods and color palettes, according to designers interviewed by Kitchen & Bath Design News, it’s more accurate to look at kitchen and bath design as a specialty beneath the umbrella of interior design.
According to self-identified kitchen and bath designer Gloria Sollecito, CKBD, owner of Boca Raton, FL-based Artful Kitchens, “an interior designer creates functional aesthetic spaces for all rooms of a home, whereas a kitchen and bath designer specializes in the two most complicated and detailed rooms. The KB designer is a ‘specialist’ for the kitchen and bath.”
Ariana Lovato, AKBD, owner of Honeycomb Home Designs in Pismo Beach, CA, which advertises itself as an interior design firm, is more or less in agreement. “I would define interior designer as someone that is responsible for specifying anything on the interior of the home. Anything that you would see, and sometimes it’s even things that you don’t see, but it’s typically anything that you would see and touch, an interior designer will specify. A kitchen and bath designer is micro-focused in the kitchen and bathrooms. And so their responsibility is to make sure that the space is not only designed properly, but safely and to code, but also aesthetically pleasing and functional.”
Kitchen and bath designer Ebony Stephenson, CLIPP, CAPS, of Designs by Ebony in Newport News, VA, offers an elucidating comparison. “I define interior designer as being more broad-scope, more of an overall blanket of design, versus a kitchen and bath designer being a specialty. You know, there’s a primary care physician, and then you have your specialists who only work on specific body parts.” She adds that each profession has its own specialized knowledge and resources. “I can’t tell you where to buy the perfect couch, but I can tell you how many linear feet of storage you will have and how it will be accessible.”
Licensed interior designer Patricia Davis Brown, CMKBD, of Vero Beach, FL, mirrors Stephenson’s medical comparison. “The kitchen and bath designer is more of a specialist in their field, much like a cardiologist is to a physician, and the kitchen and bath are the most intricate rooms of a house, and where people spend their money. So to me, they’re much more specialized, and if you can afford a kitchen and bath designer in those rooms, it’s money well spent because of what they bring.”
Co-existence and cooperation
According to Davis Brown, it’s not only possible for kitchen and bath designers and interior designers to collaborate, but beneficial. While kitchen and bath designers have more technical know-how where those rooms are concerned, an interior designer’s role “is to keep the integrity of the aesthetics rolling throughout the whole project. So you kind of need both, in my opinion, for the best outcome. [The kitchen] needs the technical design and it needs to have the colors and the integrity of the design, the balance of textures and all those things that the interior designer brings to the table.”
Sollecito is in agreement. “The overall scope of an interior designer is so great, it is frequently helpful for them to collaborate with a knowledgeable kitchen and bath designer who is able to zero in on the aspects of design that are exclusive to the kitchen and bath, especially the technical and functional areas,” she explains. “That said, an interior designer has a vision when it comes to style and materials and may have definite design choices in mind for the kitchen and bath. A kitchen and bath designer often has a deeper knowledge of the products used in these rooms and can collaborate with the interior designer to achieve their desired end result.”
Lovato, whose firm offers both interior design and kitchen and bath design services, says, “I think interior designers can learn a lot from kitchen and bath designers because [kitchen and bath designers] are very technical – that’s not to say that interior design is not very technical, but the diligence and the patience that you have to put forth when you’re designing cabinetry or when you’re designing a kitchen, there’s something to be learned from that.” She adds, wryly, “Any mistake that you make can be very expensive [for either designer]. The biggest mistake I’ve made is ordering the wrong size rug, which cost me $3,000.”
“Typically for kitchen and bath designers, we know it’s going to take up to a month or more to get our cabinets, so we know to be patient, not to start jobs expecting things immediately,” Stephenson adds. “What I’m hearing right now from so many interior designers is they’re having to pivot more because they’re having their orders come in delayed because of COVID. So they’re learning patience right now.” She notes that interior designers may find themselves giving clients longer lead times and having to work to manage client expectations of the timeline in the way that a kitchen or bath designer might, in light of the pandemic.
Impact of social media
Curated image-heavy social media such as Instagram and Pinterest seem to play a part in how kitchen and bath design is perceived in relation to interior design, and vice versa. Sollecito notes, “Kitchens are not separate but are a huge part of interior design. Open-plan kitchens, which continue to be popular, work best when they blend into and complement adjoining rooms. Countless images on social media illustrate kitchens that are artfully incorporated into the overall design of a home.”
For Davis Brown, who is both a master kitchen designer and an interior designer, “I use social to put my work out there as a professional designer, and its important that the end job looks like I’m telling a story on social media, which is super important for both interior designers and kitchen and bath designers. That type of thing is inspiring to people – you’ve got to have the finished projects looking great.”
Stephenson cautions that social media can contribute to a dilution in the ranks of truly skilled and certified designers, both interior design and kitchen and bath design, so it behooves both professions to educate clients as to the benefits of hiring a certified professional and not just a social media maven with flashy photography.
Lovato advises that collaboration with a good interior designer can draw more attention to kitchen and bath design on Instagram and Pinterest, in particular. “You see a lot of very stylized photo shoots of very stylized kitchens, and clients are noticing the barstools, the area rug, the lighting. Rarely will somebody really notice the way that the kitchen is laid out – unfortunately, they’re just looking at the aesthetics of it,” she says. “It’s kind of now showing how important it is to have a skillset for both, because we want to have a kitchen that’s functional and smart and all that, but you also want it to look good.” ▪