These facts very clearly present massive opportunities for the food industry to capitalise on the specific needs of what is a rapidly expanding, and often affluent, consumer group keen to explore foods associated with slower cognitive decline.
Are we making the most of these opportunities? According to a recent report from Barclays, the food industry should do more to meet the nutritional needs of the ageing population. It complains the number of new products launched that cater to ‘silver surfers’ and ‘baby boomers’ pales in comparison to NDP targeting trendy millennials or Generation Zers. “The narrative on ageing needs to