Attracting customers into your restaurant starts with their ability to easily identify and find your business. This is why it is crucial to have a signage strategy. The biggest factors to consider when developing one are: location, size, and design. Consider this to be your first impression on any new customers — what do we want them to see?
Keep in mind that primary outdoor signage should be large including a logo, text displaying business name, and potentially smaller text with a restaurant slogan. Presenting the message to the customer from a variety of angles and putting an emphasis on