Walnut Creek’s Brioche de Paris owner talks crepes, customers and new Concord cafe

How does a personal trainer end up running one of the most popular new cafes in the East Bay? Sam Kheriji, owner of Walnut Creek’s Brioche de Paris, blames his cousin.

After playing professional soccer for six years in his native Tunisia, Kheriji moved to the United States in 2000 and landed a job training athletes at an elite San Francisco gyms. In 2018, he was showing his cousin, Walid Ben Ameur, around the city, and all Ameur could do was complain about the lack of cozy French-style cafes.

Somehow, he talked Kheriji into starting one together in 2019. A

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