C3 Partners with Soom Soom Fresh Mediterranean in Global 50/50 Deal | National News

LOS ANGELES, April 27, 2021 /PRNewswire/ — C3 (Creating Culinary Communities), an omnichannel food and beverage platform founded by Sam Nazarian, announces a joint venture with Soom Soom Fresh, a family-owned Mediterranean fast casual brand with multiple locations around Los Angeles, to expand its presence nationwide through C3‘s network of digital kitchens and upcoming food halls. Acting as a brand incubator for the first time, C3 will amplify Soom Soom Fresh market share across the U.S. alongside its own national culinary brands including Krispy Rice, Umami Burger and Sam’s Crispy Chicken.

“We

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