Jimmy Fallon loved the B&W crumb cake, but it isn’t NJ’s best

Warning: This article may upset, offend or infuriate you

Blame it on nostalgia. Blame it on herd mentality. Blame it on having eaten too many Entenmann’s. But don’t blame the popularity of B&W’s crumb cake on tremendous taste, or magnificent moistness, or rich buttery flavor.

Let me just — gulp — come out with it: The cake isn’t that good. 

Maybe it was, once upon a time — B&W Bakery in Hackensack has been churning it out for nearly three-quarters of a century.

But the B&W slab of crumb cake I had six months pre-pandemic was bone dry. 


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