Kellogg, Unilever name Innovation Challenge winners | 2021-03-12

SAN FRANCISCO — Two ingredient startups were named the winners of the Kellogg Co. and Unilever-sponsored Innovation Challenge at the Future Food Tech Summit on March 11.

Fibervita was selected among three finalists for Kellogg’s virtual pitch competition, which focused on new microbiome-based innovation for gut health wellness. 77 Foods won Unilever’s Innovation Challenge, which focused on ingredients and processing technologies for improving the taste, texture, sustainability and affordability of plant-based meat and dairy alternatives.

Brazil-based Fibervita developed a proprietary technology to transform cassava bagasse, a byproduct of cassava starch manufacturing, into clean label fiber ingredients. The upcycled cassava fibers

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