“We had been brainstorming different ways to make the restaurant part of the community and get staff engaged beyond making meals and pushing them out of the door,” says Matt Jozwiak, co-founder and chiefs executive officer of Rethink. “And then Daniel called me and was, like, ‘Let’s do a food truck.’
The handsome, royal blue, customized truck, emblazoned with the names Eleven Madison Truck and Rethink will serve around 400 meals a day for free. Operations will be paid for in large part by the restaurant’s diners; each Michelin three-star meal that’s sold guarantees five meals for Rethink. (EMP’s to-go
